Bitget Wallet, in partnership with payment giant Mastercard and infrastructure provider Immersve, has launched a fee-free cryptocurrency card that allows users to spend digital assets at more than 150 million merchants accepting Mastercard worldwide. The card is integrated with the Bitget Wallet app, supports top-ups via blockchain swaps and deposits, with funds automatically converting from cryptocurrency to fiat in real-time during purchase. This step aims to simplify the use of cryptocurrencies for everyday payments, blurring the lines between decentralized and traditional finance.
The Bitget Wallet crypto card will first be available in the UK and European Union countries, which, according to Jamie Alkaleh, Bitget Wallet's Chief Marketing Officer, were chosen for their transparent regulatory environment and high level of crypto card adoption. In the coming months, the company plans to expand its reach to Latin America, Australia, and New Zealand. In the US, the launch is delayed due to the need for regulatory approvals and local agreements with issuers. Nonetheless, American users can opt for similar cards from Coinbase (in partnership with Visa) and Gemini (with Mastercard).
The technical implementation of the card is handled by Immersve, providing APIs for card issuance, transaction processing, integration with blockchain protocols, and compliance with KYC and AML requirements. According to Jerome Faury, CEO of Immersve, the system allows funds to be spent directly from the blockchain in real-time, with the fiat side of the transaction processed securely and in compliance with Mastercard and regulatory requirements. Thanks to the Mastercard Digital First program, users can apply for the card through the Bitget Wallet app and add it to their smartphone’s digital wallet in just minutes.
To attract users, Bitget Wallet offers a 5% cashback in BGB tokens for the first 2000 cardholders, the opportunity to earn interest on wallet balances, and a one-time identity verification bonus. According to a recent CEX.io report, nearly half of crypto card transactions are for amounts less than €10 ($11.75), with an average ticket size of €23.70 ($27.85) compared to €33.60 ($39.48) for traditional bank cards. This indicates that crypto cards are more commonly used for smaller, everyday purchases, reflecting growing trust in digital assets in daily life.
The launch of the Bitget Wallet card highlights the growing demand for practical cryptocurrency applications. With an audience of over 80 million users and support for more than 130 blockchains, Bitget Wallet offers services such as decentralized exchange trading and staking. The integration of the card with the extensive Mastercard network makes it an important tool for mass cryptocurrency adoption, enabling the use of digital assets for everyday purchases without unnecessary complications.