The publicly traded company Dogecoin Cash Inc. (OTCQB: DOGP), formerly known as Cannabis Sativa, Inc., announced the establishment of a subsidiary called Dogecoin Treasury Inc. (DTI). This new entity will focus on managing cryptocurrency reserves of Dogecoin (DOGE) and developing blockchain initiatives related to this popular meme coin. The decision marks further expansion of the company into the realm of cryptocurrency and blockchain technologies, which began after rebranding in November 2024.
Originally specializing in cannabis telemedicine and cannabis-related products, Dogecoin Cash Inc. has actively diversified its business in recent years. The creation of Dogecoin Treasury Inc. is part of a strategy to integrate cryptocurrency technologies into its operations. DTI will perform three key functions:
Managing DOGE Reserves: The division will control significant stockpiles of Dogecoin, including 2.02 billion DOG tokens already acquired on the BNB Chain blockchain, equivalent to approximately 6 million USD.
Software Development: DTI will undertake the creation of tools and infrastructure related to Dogecoin, including an initiative called the Dogecoin Protocol.
Asset and Intellectual Property Management: The division will become a central hub for all DOGE-oriented projects, providing legal and technical support.
According to a representative of Dogecoin Cash Inc., the new structure will allow the company to 'build a clear technical and organizational framework for implementing Dogecoin-related initiatives in line with our business goals.'
One of DTI's key tasks will be to develop the so-called Dogecoin Protocol — a unified technical platform that will unite all of the company's Dogecoin-related projects. This initiative aims to create a standardized infrastructure for integrating decentralized finance (DeFi) applications with platforms for telemedicine and logistics in the cannabis industry.
Although the project is in its early stages, and the company has not provided detailed plans, the Dogecoin Protocol could be an innovative step for applying blockchain technologies in regulated sectors such as healthcare. The company emphasizes that project completion timelines are yet to be determined, indicating an ambitious but not fully fleshed-out plan.
Dogecoin Cash Inc.'s decision to integrate Dogecoin into its financial and technological strategies follows a trend among publicly traded companies such as Spirit Blockchain Capital and Neptune Digital Assets, which also use DOGE as a reserve asset. As of July 2, 2025, the price of Dogecoin is about 0.158 USD, which is 78% below the all-time high of 0.73 USD reached in 2021. Over the past 24 hours, the price of DOGE fell by almost 5%, highlighting the high volatility of the cryptocurrency market.
Although substantial Dogecoin reserves provide the company with financial flexibility, they also carry risks associated with cryptocurrency volatility. Experts note that combining the meme coin with the regulated cannabis industry creates both unique opportunities and significant regulatory challenges. The success of Dogecoin Cash Inc. will depend on its ability to balance regulatory compliance with maintaining the interest of the cryptocurrency community.
The establishment of Dogecoin Treasury Inc. underscores the growing interest of traditional companies in cryptocurrencies, especially meme coins, which were initially created as jokes but have gained significant popularity over time. Dogecoin, created in 2013 by Billy Markus and Jackson Palmer, remains the largest meme coin by market capitalization, supported by an active community and notable advocates like Elon Musk.
Dogecoin Cash Inc.'s decision might inspire other companies to make similar moves, especially amid the growing cryptocurrency market. However, the uncertainty around specific plans for the Dogecoin Protocol and potential regulatory hurdles require a cautious approach when assessing the long-term prospects of the initiative.
The launch of Dogecoin Treasury Inc. by Dogecoin Cash Inc. marks a new phase in its evolution from a cannabis company to a player in the cryptocurrency market. The creation of DOGE reserves and the development of the Dogecoin Protocol demonstrate the company's ambitions to integrate blockchain technologies into its business processes. However, the success of this initiative will depend on the company’s ability to manage market risks and comply with strict regulatory requirements. In the coming months, the market will closely watch the development of this project, which could serve as a model for other companies looking to fuse traditional industries with the cryptocurrency ecosystem.